Setting goals is easy, achieving them is harder especially when you don’t have a plan or a method to help you get there.
I have been coaching around and practicing something called the 1-7-30 Method when it comes to goal setting and micro-commitments.
WHAT IS THE 1-7-30 METHOD?
Take a look at your business plan for 2021-2022, this is your 30,000 foot view of where you are going to generate revenue from this year.
Likely though, there is no real solid plan of how to generate that business, you might have your lead generation pillars in there but how are you going to increase or maintain the level of business that you have?
The 1 in the 1-7-30 is one day, the 7 is one week and the 30 is one month.
Identify the goal for the year, identify the goal for the quarter (the year broken into increments of 25% of the yearly goal) and then break that into monthly goals, which then translate into weekly and then into daily goals and micro-commitments.
What do you need to do daily to accomplish the goal for the week which is based on the goal for the month?
Example: Online lead conversion:
Goal for the year: Make 3600 phone calls. Set 360 Appointments. Sell 36 Homes.
Monthly goal: 300 phone calls. 30 Appointments. Three homes sold.
Weekly goal: 75 phone calls. 7.5 appointments. .75 homes sold.
Daily goal: 15 calls per day. 1.5 appointments set per day.
Everything you are doing daily should be working to accomplish the goal for the week which in turn helps to accomplish the goal for the month and then eventually the year.
Micro Commitments: How to Accomplish the Goal
Chunking is a concept that we follow in SUCCESS Coaching, it allows us an opportunity to see what the overarching goal is and then to break down the time and commitment needed to accomplish the goal. The following is an excerpt from Gary Keller’s book “The One Thing,” I am using this as it is a great example of how to chunk down to the commitment:
Someday Goal: What’s the One Thing I want to do someday?
Five Year Goal: Based on my someday goal, what’s the One Thing I can do in the next five years?
One Year Goal: Based on my Five Year Goal, what’s the One Thing I can do this year?
Monthly Goal: Based on my one year goal, what’s the One Thing I can do this month?
Weekly Goal: Based on my monthly goal, what’s the One Thing I can do this week?
Daily Goal: Based on my weekly goal, what’s One Thing I can do today?
Right NOW: Based on my daily goal, what’s the One Thing I can do right now?
The basis of both of these methods is to train your brain to go small, get trained into accepting micro-commitments that will help to propel your business forward.
Thinking big is important and I don’t want to downplay that at all, but going small and figuring out what needs to get done and in what order to help achieve the big idea is how progress is made.
If all you think about is the big end goal, chances are you won’t know where to start to achieve those goals.
Start with the big idea.
Work it back into a 12 week year (quarterly).
Work it back to a monthly goal.
Work it back to the weekly.
Work it back to the daily and commit to what you need to do. Shut off all distractions and focus solely on the tasks that need to be accomplished.
Model the Best
Are the goals you are laying out for yourself something you’ve never attempted before?
Making a shift in your life or in your business means that you continually need to get out of your comfort zone. Trust me, you are not alone in this, getting uncomfortable though only works if you have a plan for it.
If you’ve never attempted the goal you have set for yourself, then look to others that have. Reach out to them and have conversations around how they achieved what you want to achieve.
Model what they’ve done to be successful.
Put your own spin on that model and create your own micro-commitments that fit with your lifestyle. That said, don’t stray too far away from the model, that person that achieved the success in that thing or idea that you want to achieve did it a certain way and clearly that way worked.
A great quote from the book mentioned above is a mantra of sorts, it is a question that you can ask yourself during monthly planning sessions or as you’re looking at your daily calendar. It is simply: “What’s the one thing I can do such that by doing it everything else will be easier or unnecessary?”